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What These Obscure Companies Were Doing Before They Pivoted to Crypto

  • Number of companies rebranding to cash in skyrockets
  • Crypto Co., Future Fintech, I Design Blockchain emerge
E-Cigarettes Displayed For Sale At V-Revolution Store

Photographer: Chris Ratcliffe/Bloomberg

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The 1,700 percent rise in bitcoin that’s sparked immense investor interest in all things crypto has generated a new craze on the stock market.

Virtually every day an obscure microcap firm announces a corporate reinvention -- sometimes in name only -- that orients them toward the cryptocurrency or blockchain business. And why not -- the moves have paid huge, often immediate dividends.