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Samsung Plans February S9 Reveal on Heels of iPhone X

  • Company is looking at March release for latest flagship phone
  • New models to look similar to S8 line, include camera upgrades
Bloomberg business news

Apple Announces the $999 iPhone X

Samsung Electronics Co. is said to be planning to debut its next flagship smartphone in February, presenting Apple Inc.’s iPhone X with a sooner-than-expected challenger.

The South Korea-based technology giant plans to introduce the new models, the Galaxy S9 and Galaxy S9 Plus, as early as late February and release the devices as early as March, according to people familiar with the matter. That schedule would be a month earlier than for the current Galaxy S8 and Galaxy S8 Plus. The new phones will be similar to the current Galaxy models, but include upgraded camera systems, said the people, who asked not to be identified because the plans are private.