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Tech's Global Challenge Plays Out in a Jakarta School Yard

  • Go-Jek has food delivery app service banned from local school
  • Like Uber and Airbnb, Go-Jek has already fought big lobbies
Bloomberg business news
Why Indonesia School Banned Go-Jek Food Delivery App

Uber Technologies Inc. has spent millions of dollars fighting politicians and business lobbies trying to scuttle the app everywhere from New York to London. For Indonesian ride-hailing and food-delivery startup Go-Jek, the push back is coming from the lunch ladies at Jakarta Intercultural School.

The school banned Indonesia’s first billion-dollar tech startup from delivering takeout lunches to its 2,400 students in August after dozens of drivers in Go-Jek’s signature green and black jackets began bombarding the high school during lunchtime and diverting revenue from the cafeteria, run by food giant Sodexo SA.