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Kellogg Is Going All In on Cereal Cafes

  • ‘We want cereal to be seen as modern,’ executive says
  • Breakfast staple’s decline has contributed to five-year slump
Source: Kellogg Co.

Kellogg Co. is hoping that Instagram-obsessed millennials can help make cereal cool again.

The food giant, struggling to break out of a four-year sales slump, is opening a cavernous new cereal cafe in Manhattan’s Union Square -- doubling down on a concept that it started in Times Square last year.