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How to Grow When You Have 100% Market Share, Swedish CEO Asks

  • Mycronic’s Lena Olving seeks expansion through acquisitions
  • Targets doubling of sales by 2023 after share price surge
Lena Olving
Lena OlvingSource: Mycronic AB

The world’s electronics companies manufacture 4 billion advanced flat-panel displays a year for smartphones, TVs and tablets, and every one of them is made with technology from a little-known Swedish company. While 100 percent market share might be the dream of many executives, for Lena Olving at Mycronic AB, it’s a challenge.

"If you have a 100 percent share, it’s hard to grow faster than the market,” said Olving, whose company’s machines make the masterplates used to manufacture displays in a process not unlike the use of negatives in classic film photography.