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British Airways Chief Says ‘No Apology’ for Dropping Free Food

  • Measure necessary to cut costs and bring down fares, Cruz says
  • Passengers can choose between paid-for snacks from M&S
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Photographer: Luke MacGregor/Bloomberg

British Airways Chief Executive Officer Alex Cruz defended his decision to start charging for food on short-haul routes, saying the measure was necessary in order to compete in an environment of falling ticket prices.

“Given some of the fares in the marketplace, we make no apology for making ourselves more efficient in various ways so we can consistently compete effectively,” Cruz said Wednesday in London. He added that BA remains, “and always will be,” a premium airline.