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Instacart Signs Up a Grocery Giant After Amazon Fuels Delivery Fears

  • Albertsons will work with startup at more than 1,800 stores
  • Amazon’s Whole Foods deal has helped raise Instacart’s profile
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How Jeff Bezos Became the King of E-Commerce

Amazon.com Inc.’s expansion into the grocery industry may be pushing more supermarket chains into the arms of Instacart Inc., a delivery service that helps retailers fill online orders.

Albertsons Cos., the second-largest traditional grocer in the U.S., is the latest to team up with the startup on same-day delivery. Instacart will provide its service at more than 1,800 of the chain’s stores by the middle of next year, Albertsons said on Tuesday.