Frustrated with years of graft and economic malaise, big names from Brazil’s corporate and financial world are increasingly dabbling in politics as the watershed 2018 election draws nearer.
Take Gustavo Franco, one of the architects of the country’s historic economic stabilization program known as the Plano Real, who recently joined the Partido Novo -- a champion of free markets founded by a prominent banker. Or Arminio Fraga, Franco’s successor at the central bank, who is backing Renova -- or "Renewal" -- a kind of finishing school for would-be politicians.