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Sears Dials Up Discounts to Record Levels as It Copes With Slump

  • Sears has marked down nearly everything in store up to 50% off
  • Analysts doubt the retailer will ever regain profitability
Bloomberg business news

The Retail Winners and Losers of the Earnings Season

Sears Holdings Corp., reeling from billions in losses and sputtering mall traffic, is increasingly turning to a time-honored retail tactic: putting everything on sale.

The department-store chain embarked on its most aggressive holiday sales ever this month, marking down its entire inventory by 10 percent to 50 percent. The company’s Kmart chain is taking a similar tactic, with discounts of as much as 40 percent. “It’s unprecedented,” spokesman Brian Hanover said.