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Angst Among Digital Media CEOs as Ads Fall: Is It Time to Sell?

  • Defy Media, Uproxx also weigh sale as capital to grow dries up
  • Web publishers that made ‘pivot to video’ struggle to sell ads
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Ziff Davis Said to Be Close to Buying Mashable
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Pete Cashmore gathered employees of Mashable Inc. a couple weeks ago for an all-staff meeting to discuss the potential sale of the online news company he founded in his living room 13 years ago.

Cashmore, a 32-year-old Scotland native, wanted to keep control. Yet in recent months, he concluded Mashable would be better off as part of a larger company, and now he’s close to selling out to Ziff Davis, the digital media arm of J2 Global Inc.