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Amazon Uses Tennis for Fresh Attack on Sports Broadcasters

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How Jeff Bezos Became the King of E-Commerce

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Amazon.com Inc., taking its first steps into live sports video, plans to draw on its early experiences to devise its next attack on Netflix Inc. and traditional broadcasters.

The online-retailing giant, which announced an offering of 37 live tennis events to British and Irish video subscribers, will analyze how users react as it plans further expansion of its web-TV service, said Jay Marine, Amazon’s European head of Prime Video.