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Amazon Uses Tennis for Fresh Attack on Sports Broadcasters

  • ATP tennis-rights deal is early move in company’s sports push
  • Amazon set to bid in next Premier League auction: analyst
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How Jeff Bezos Became the King of E-Commerce

Updated on Inc., taking its first steps into live sports video, plans to draw on its early experiences to devise its next attack on Netflix Inc. and traditional broadcasters.

The online-retailing giant, which announced an offering of 37 live tennis events to British and Irish video subscribers, will analyze how users react as it plans further expansion of its web-TV service, said Jay Marine, Amazon’s European head of Prime Video.