Photographer: SeongJoon Cho/Bloomberg

Mahindra Considers Selling Ssangyong Motor's Vehicles in U.S.

  • Automaker’s South Korean subsidiary makes autos including SUVs
  • Mahindra hasn’t decided on models for U.S. entry: Goenka

Mahindra & Mahindra Ltd. is considering introducing vehicles made by its South Korean subsidiary in the U.S., according to Managing Director Pawan Goenka.

Mahindra hasn’t yet decided which Ssangyong Motor Co. models it will sell in the U.S., Goenka said in an interview on Friday in Mumbai. The automaker is waiting for the board of its South Korean unit to approve the plan and an announcement will be made shortly, he said without providing details.

The Indian automaker plans to open an auto assembly plant in the Detroit area, the first new factory in the region in more than 25 years, and will announce the details on Nov. 20. The plans for Ssangyong Motor are separate from this Detroit facility for off-road vehicles, Goenka said.

Deliveries at Ssangyong Motor, which has a lineup of sport utility vehicle models including the Tivoli and Rexton, have declined in seven of the past eight months. Mahindra owns a majority stake in Pyeongtaek, South Korea-based Ssangyong Motor.

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