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Someone Figured Out How to Put Tomatoes on a Blockchain

  • Blockchain startup tracks tomato ripeness, color, flavor
  • IBM enlisted food giants for an experiment in similar area
cherry tomatoes

Photographer: Adam Glanzman/Bloomberg

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Intrigued by how blockchain was changing finance, an ex-banker at Wells Fargo & Co. and a former executive at Nasdaq Inc. began looking for other opportunities. They looked at applying the technology to insurance, law, even music. 

Then they hit on farming.