IPhone X Demand Fuels Apple’s Holiday Sales

10-year anniversary iPhone may lead to $87 billion revenue

Apple Inc. forecast holiday sales that exceeded most analyst estimates, a sign it expects robust demand for the new iPhone X, the company’s most important product launch in years. The 10-year anniversary iPhone will help push sales to a record high of $84 billion to $87 billion in the quarter ending in late December, Apple said in a statement. Analysts predicted revenue of $84 billion, according to data compiled by Bloomberg.  Suppliers have struggled to ramp up production effectively for the device as it goes on sale Friday in stores. The current six-week waiting time for online iPhone X orders will be reduced in the next two days as Apple adds more capacity, Chief Executive Officer Tim Cook said in an interview on Thursday.

    Before it's here, it's on the Bloomberg Terminal.