Skip to content
Subscriber Only

The $1,000 Price Tag Hasn’t Detered Apple’s iPhone X Fans

  • Apple advised people to ‘arrive early’ for in-store purchases
  • Some initial delays eased as Apple ramps up production
Video player cover image

IPhone X Demand Sends Apple Value Past $900 Billion

The $1,000 price tag on Apple Inc.’s new iPhone X didn’t deter throngs of enthusiasts around the world who waited -- sometimes overnight -- in long lines with no guarantee they would walk out of the store with one of the coveted devices.

At Apple’s flagship Fifth Avenue store in Manhattan, the line coiled up and down several times along 58th Street and extended across Madison and over toward Park Avenue. Apple was only letting in 10 customers at a time, so people were likely due for an even longer wait. Luckily, the weather in New York City was unseasonably warm and sunny.