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Constellation Breaks Pot Taboo, Opens Door for Major Brands

  • Deal by seller of Corona may signal interest by other brewers
  • Sixty-four percent in U.S. support marijuana legalization
Bloomberg business news

Constellation Brands Mixes Business of Pot, Alcohol

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Beer and weed could be a good mix for companies that sell both.

The decision by Corona beer seller Constellation Brands Inc. to buy a minority stake in a Canadian pot company marked the first major foray of an alcohol brand into the nascent weed industry. With the taboo now broken, other purveyors of beer, wine and spirits may look for similar opportunities in the expanding world of legal pot.