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Amazon Teaches Alexa to Speak Hinglish. Apple’s Siri Is Next

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Amazon Alexa's Grasp of Hinglish Put to the Test

Amazon.com Inc. is starting to learn Hinglish.

The U.S. e-commerce company is beginning to ship Echo speakers in India this week, about a year after bringing them to foreign markets like the U.K. and Germany. In that time, teams of linguists, speech scientists, developers and engineers have given a decidedly local makeover to the Alexa virtual assistant that powers the speakers.