This initial coin offering craze is taking over my inbox.
If you report on cryptocurrencies, are involved in technology somehow, or maybe even if you tweeted about bitcoin once, chances are you’re getting bombarded with emails on the latest ICO that will revolutionize the world. And maybe some will! But it’s just too hard to tell with all the noise. So here’s a message to the very diligent public relations agencies promoting these new digital assets: chill.