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Sears Brings Back Its Print Catalog

A Sears store in Peoria, Ill.

A Sears store in Peoria, Ill.

Photographer: Daniel Acker/Bloomberg

After years of seeing sales and foot traffic dwindle, Sears Holdings Corp. has a new strategy for enticing shoppers: bringing back a print catalog.

The department-store chain will publish a 120-page “wish book” this holiday season, reviving a catalog that hasn’t been available since 2011. This time around, the 131-year-old retailer is going for something a little more high-tech. In addition to the print version, the publication is available in mobile and online versions.