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Nike’s Test

Growth in focus as the world’s biggest sports brand hosts investors

Two years ago, Nike Inc. Chief Executive Officer Mark Parker told an investor day conference that the world’s biggest sports brand was at an “all-time high” and predicted sales would jump 63 percent by 2020 to $50 billion annually. Since then, amid competition from Adidas AG, its stock is down 17 percent, erasing $22 billion in market value. A Nike lifer who became CEO in 2006, Parker will try to convince Wall Street the vision is still alive as the company again hosts investors Wednesday at its headquarters in Beaverton, Oregon.

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