Mercedes Adds to U.S. Luxury Sales Lead Over Rivals Lexus, BMWBy
Daimler AG’s Mercedes-Benz topped Toyota Motor Corp.’s Lexus in U.S. sales last month to widen its lead in this year’s luxury race that’s being dominated by sport utility vehicles.
Mercedes, which had fallen behind Lexus for the last two months, regained the top spot in luxury sales in September by outselling the Toyota brand by nearly 3,000 units.
The strong September showing helped keep Mercedes in the lead for full-year sales. Vying for the No. 2 spot are Lexus and BMW AG’s namesake brand, which is only about 500 cars ahead of Lexus in year-to-date sales. Volkswagen AG’s Audi remains a solid fourth place but keeps gaining ground on the three top luxury brands.
“We’re seeing very good momentum heading into the fall,” Audi of America President Scott Keogh said on Bloomberg Television. Consumer confidence remains strong but automakers still need to be disciplined as the market plateaus, he added.