Photographer: Qilai Shen/Bloomberg

The 'Smartphone Effect' Is Weakening

  • Smartphone upgrades have helped drive strong year for exports
  • Economists say growth in Asia trade could start slowing

The rush to upgrade smartphones may be ebbing, prompting economists to dial back the outlook for Asian exporters.

Early indications, including signs of disappointing orders, point to a mixed reaction to the latest iPhones, hurting the share prices of Apple Inc.’s Asia-based suppliers. Given that smartphone improvements help power demand for electronics components from supply-chain powerhouses such as South Korea, Japan and Taiwan, a weaker upgrade cycle would have macro-economic implications too.

The weakening "smartphone effect" is not the only reason economists are sensing a peak in this year’s better-than-expected trade performance in Asia. Other threats include forecasts that China’s economy is slowing again and the shift by some developed-world central banks away from years of extraordinarily easy money.

"It feels like we are toward the tail end of the upswing at a time, ominously, that the other key driver of Asian exports –- China -– is showing signs of resuming its economic slowdown," said Rob Subbaraman, chief economist for Asia ex-Japan at Nomura Holdings Inc. in Singapore.

The smartphone cycle and firmer Chinese growth were among reasons Asia defied predictions of trade wars, deflation and tepid demand to instead see increased exports of everything from cosmetics to semiconductors. In the year-to-date through August, the region’s exports have been the strongest in dollar terms since 2011, according to economists at Morgan Stanley.

There is no precise measure of the impact of smartphone production on Asian trade, but economists say it’s sizable. Take South Korea: Exports of semiconductors jumped 57 percent in August to a record $8.8 billion, owing to the release of new phones and increases in DRAM capacities. That was about 18.6 percent of the country’s total exports for the month.

Signs of Cooling

There are other signs that Asia’s trade recovery is starting to cool. China’s year-to-date exports are up 7.6 percent, but growth slowed to 5.6 percent in August and imports are showing signs of consolidating. And some analysts say South Korea’s impressive export growth rates could soften in coming months as a weak performance in 2016 is no longer the base for comparison.

Slipping activity at major Asian ports, including hubs such as Busan and Shenzhen, are among indications that a recovery in the global container trade may have peaked, according to economists at Bloomberg Intelligence.

A new Asian trade tracker from Goldman Sachs also registered slower export momentum in August, and a broad deceleration across sectors, with the exception of semiconductors. Imports are also weakening. A recent moderation in commodity prices has played a part, Goldman said in the report.

Bloomberg’s Mark Gurman reports on Apple’s new products including iPhone 8.

(Source: Bloomberg)

Other Drivers

To be sure, few are predicting trade will slump, particularly in the near term.
Klaus Baader, chief Asia-Pacific economist at Société Générale SA, says Asia’s trade recovery goes beyond smartphones and China. New drivers will include an expected acceleration in business investment, especially in electronics and software, which would have knock-on consequences for Asian manufacturers, Baader said.

"There is a lot more to the Asian electronics trade than just the iPhone," he said.

Exports from Japan will remain strong through the next six months or so, but economic momentum may slow as global interest rates start to rise, said Hiroaki Muto, chief economist at Tokai Tokyo Research Center. "The second half of next year may be a bit dangerous," Muto said.

Some of the gloss on Asia’s export performance is bound to come off as volumes in 2018 are compared to the stellar performance in 2017, the World Trade Organization warned last week. It upgraded its estimate for growth in global merchandise trade volume this year to 3.6 percent from 2.4 percent, due in large part to Asia’s robust performance.

Expectations for tighter monetary policy in the U.S. and Europe along with China’s push to rein in credit growth will weigh on trade growth in 2018, the WTO said. Geopolitical risks such as tensions with North Korea and trade disputes between the U.S. and its large trading partners could also derail the Asia trade story.

That all points to reason for caution, said Nomura’s Subbaraman.

"‘Enjoy the party but stay close to the door’ is my mantra," he said.

— With assistance by Jiyeun Lee, Iain Marlow, James Mayger, Miao Han, and Connor Cislo

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