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Google Rolls Out Shopping Tweaks in Bid to Dodge EU Fines

  • Google’s shopping panel starts offering rivals ad slots in EU
  • EU will actively monitor whether Google meets terms of order
A shopper carries a Galeries Lafayette SA department store branded bag in Paris, France, on Tuesday, July 21, 2015. The French Competition Authority has acquired new powers to streamline merger control, dilute retail dominance, control the establishment of regulated legal professions and the fees they charge.
Photographer: Christophe Morin/Bloomberg
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Google is rolling out changes to how it shows shopping search results across Europe in a bid to avoid further fines from a seven-year antitrust probe.

Slapped with a record-breaking 2.4 billion-euro ($2.8 billion) penalty in June, Google was also ordered by the European Commission to stop its illegal conduct and offer equal treatment to rival price-comparison sites by a Sept. 28 deadline. It risks daily fines of up to 5 percent of its global daily revenue if it fails to comply.