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The Evolution of Theresa May: Less Strong, More Together

The British prime minister’s two big Brexit speeches show how her tone has shifted during 2017.
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U.K.'s May Offers EU Concessions in Brexit Speech

One of Theresa May’s most infamous lines is “nothing’s changed.” In fact that is far from true, an exclusive analysis of her Lancaster House speech of January 2017 and her Florentine address eight months later shows. Her tone, and her choice of words, paint a very different picture.

May’s mentions of the U.K. drop from 118 at Lancaster House to 70 in Florence, according to Adam Tiouririne, a leadership communication adviser at Logos Consulting Group, who crunched the numbers. May also downplayed domestic hot-button issues like immigration and whether the U.K. will retain access to the single market, while mentions of “partnership” more than doubled, from 19 to 40.