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Google May Be at the Mercy of Its Enemies in EU Antitrust Battle

  • EU’s Vestager says competitors’ complaints could mean fines
  • Google faces Sept. 28 deadline to comply with antitrust order
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Photographer: Krisztian Bocsi/Bloomberg

How will the European Union’s antitrust cop determine whether Google meets her demand? She’ll see what its enemies say.

Alphabet Inc.’s Google has just one week to meet the deadline of an EU order to stop illegal conduct in the way it displays shopping results in search. After leveling a $2.7 billion fine in June, EU regulators may threaten more penalties against the search engine after the Sept. 28 deadline, EU Competition Commissioner Margrethe Vestager said in an interview at Bloomberg’s New York headquarters on Thursday. If Google fails to give equal treatment for other shopping services, the company could face recurring fines of up to 5 percent of daily global revenue.