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Japan's Largest Brewer Takes on the Europeans

  • Japan’s Asahi to sell European-made premium brand in January
  • Plan is ahead of schedule as company reaps benefits from deals
Asahi Group Headquarters and Products as Company Agrees to Buy SABMiller’s European Beers in $7.8 Billion Deal
Photographer: Tomohiro Ohsumi/Bloomberg
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Asahi Group Holdings Ltd. will ramp up sales of its top-selling Super Dry beer in Europe with local production aided by faster integration of last year’s $11 billion purchase of brands from Anheuser-Busch InBev NV.

Japan’s largest brewer will produce Super Dry in Padua, Italy, starting this month and sell the premium brand in Italy and the U.K. by January, President Akiyoshi Koji said in an interview on Thursday. Koji had previously expected sales to begin in 2019.