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Toys ‘R’ Us Stokes Nostalgia by Breaking Into Song in Chapter 11

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Toys 'R' Us Seeks Bankruptcy Protection as Debt Mounts

Amid the hundreds of pages of legal verbiage and financial information, Toys “R” Us Inc.’s bankruptcy filing included something unusual: a song.

At the start of his remarks in the filing, Chief Executive Officer Dave Brandon kicked things off with the company’s iconic jingle -- an attempt to plumb nostalgia strings during an especially dark time for the retail chain.