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Internet Giants Try to Rein in Automated Offensive Ad Targeting

  • Facebook removes advertiser ability to target ‘Jew Haters’
  • Google scraps ad suggestions for racist search terms
Bloomberg business news

Web Giants Rein in Automated Offensive Ad Targeting

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The world’s largest digital advertising companies reined in their automated money-making machines after the systems were shown to spit out ads based on racist and other offensive information. 

Facebook Inc. shut off a key self-service ad tool, while Google stopped its main Search ad system automatically from suggesting offensive phrases for targeting. The moves are the latest sign of rising scrutiny of the largest U.S. internet companies and how their software-driven services and ad businesses are influencing society.