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PR Firm Bell Pottinger Collapses After Racial-Tensions Scandal

  • U.K. public relations provider files for administration
  • Company loses clients after campaign in South Africa
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Photographer: Simon Dawson/Bloomberg

Bell Pottinger LLP, the U.K. public-relations firm founded by an adviser to Margaret Thatcher and slammed for stoking racial tensions in South Africa, filed for administration.

Bell Pottinger named financial adviser BDO to oversee the process, the newly appointed accountant said in a statement on its website Tuesday. The PR company lost clients and staff over its controversial work for the Gupta family in South Africa and was expelled from the U.K.’s PR trade body last week.