The iPhone 'Super Cycle' Can Be Lucrative for Apple Investors

Many analysts see the new iPhones being unveiled Tuesday triggering a “super cycle” of sales similar to the one that sent Apple Inc.’s stock surging three years ago. Investors are hoping upgrades such as 3D sensing capabilities and improved cameras release the kind of pent-up demand seen in 2014, when the iPhone 6’s introduction drove Apple’s shares to outperform the Nasdaq Composite Index by 9.5 percent over the following two months. The stock has already rallied 39 percent this year, and the average target price implies an 8.6 percent gain over the next 12 months.

— With assistance by Matt Turner, and Sebastian Silva

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