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Trian's Peltz Says P&G Needs to `Attack the Market' Like Amazon

  • Investor says growing market share more important than EPS
  • Billionaire seeking board seat to help reshape consumer giant

Billionaire investor Nelson Peltz said he’ll make sure Procter & Gamble Co. “attacks the market” to help grow market share and develop smaller offerings into big brands if he gets a seat on the consumer giant’s board.

Peltz, speaking on a conference call Monday, said it’s paramount that P&G refocus on growing market share. Doing so is more important than growing earnings per share, Peltz said, citing Amazon.com Inc.’s approach.