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Prada Out-Styled by Gucci, Dior in Returns to Investors

Luxury retailer's shares trail rivals amid sales drop

Prada SpA, which is scheduled to report results Friday, has delivered lower returns to investors this year than its largest luxury-goods rivals amid declining revenue and margins. Shares of the Hong Kong-traded Italian fashion house gained 5 percent in 2017, well below a Bloomberg gauge of apparel, shoe and leather-goods companies that includes Gucci owner Kering and Christian Dior SE. Prada is forecast by analysts to report a six-month net profit of 143 million euros ($171 million) on revenue of 1.53 billion euros, both figures little changed from a year earlier.

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