Kroger Faces Amazon Pressure as Food Inflation Returns
Even before Amazon.com Inc. announced its takeover of Whole Foods, Kroger was in a deflation-fueled slump that rattled the grocery industry. But now the price of groceries is finally rising again, ending a 19-month streak of declines that was the longest in 60 years. The question is how soon Kroger’s sales can return to growth. After two straight quarters of declines on a same-store basis, investors are looking for optimistic signs when the company reports second-quarter earnings on Friday.