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Don’t Call It Pink Chocolate

  • New type called ‘ruby’ for its reddish color, berry flavor
  • Barry Callebaut says tests signal promising Chinese demand
Barry Callebaut's new 'ruby chocolate'.

Barry Callebaut's new 'ruby chocolate'.

Source: Barry Callebaut AG
Updated on

A breakthrough by a Swiss chocolate maker expands the industry’s hues beyond just dark, milk and white.

Barry Callebaut AG, the world’s largest cocoa processor, has come up with the first new natural color for chocolate since Nestle SA started making bars of white chocolate more than 80 years ago. While it has a pinkish hue and a fruity flavor, the Zurich-based company prefers to refer to it as “ruby chocolate.”