Steinhoff Africa May Raise Up to $1.4 Billion in JSE Listing

  • Share sale largest by South African company since 2015
  • Stock to start trading on Johannesburg bourse on Sept. 20

A pedestrian pushes a baby stroller past a PEP retail store in Johannesburg.

Photographer: Waldo Swiegers/Bloomberg

Steinhoff Africa Retail Ltd. is seeking to raise as much as 18.4 billion rand ($1.4 billion) in a sale of stock this month, the largest by a South African company in almost two years.

The owner of retailers including pan-African clothing chain Pep will offer about 800 million shares at between 18 rand and 23 rand each, it said in a statement on Monday. That amounts to about 23 percent of the total stock to be listed in Johannesburg, with Amsterdam-based parent Steinhoff International Holdings NV retaining a majority stake.

Naspers Ltd. was the last South African company to raise more, excluding rights issues, according to data compiled by Bloomberg. The TV and internet business sold $2.5 billion worth of shares to institutional investors in December 2015.

Steinhoff, an acquisitive global clothing and furniture retailer, last month said it planned to spin off its Africa operations, while at the same time buying an almost 23 percent stake in food retailer Shoprite Holdings Ltd. The move enables billionaire Christo Wiese, South Africa’s fourth-richest person and the biggest shareholder in both companies, to combine his retail assets after a proposed merger fell through earlier this year.

Star, as the new company is known, targets lower-income consumers in sub-Saharan Africa. The business is based on sourcing products at low cost and distributing them through its owned retail brands, including household goods, furniture and building materials. It also provides financial and mobile services.

The shares will start trading on Sept. 20, with an expected minimum market valuation of 62.1 billion rand. Steinhoff’s Frankfurt-listed shares rose 0.3 percent to 4.07 euros, valuing the company at 17.5 billion euros ($20.9 billion) at the close on Monday.

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