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Microsoft Chasing European Startups for Future Cloud Business

  • Software company’s Berlin startup accelerator starts Monday
  • Focus on business-tech apps a pivot from previous programs
Participants in the new program –- 23 companies applied -- include Nyris, (pictured) which can identify objects in photos and video, counts Daimler Trucks among its customers.

Participants in the new program –- 23 companies applied -- include Nyris, (pictured) which can identify objects in photos and video, counts Daimler Trucks among its customers.

Microsoft Corp. is doubling down on its attempt to back Europe’s next big software startups, in order to win over future business to its cloud platform.

The U.S. company is set to reveal in Monday a new Berlin-based, four-month program focusing on supporting companies that have raised early-stage financing and are building software for some of the fastest-growing areas in computing, including connected factories and vehicles, AI, blockchain databases and computer vision.