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Amazon Cuts Whole Foods Prices as Much as 43% on First Day

  • Internet giant bought upscale grocery chain for $13.7 billion
  • Some prices unchanged but favorites like avocados are cheaper
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Amazon Wastes No Time in Cutting Whole Food Prices

Updated on Inc. spent its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent.

In a sign of how the retailer is changing, the Amazon Echo, a voice-activated electronic assistant, was also for sale, for $99.99 -- a sharp pivot into electronics for a company known for kale and quinoa. The Echo Dot, a smaller version, was advertised for $44.99.