China Shows How Not to Sell $11.7 Billion in Shares

Updated on
  • China United retracts statement on share sale in Shanghai
  • ‘Confusion right to the very last moment,’ investor says

China is continuing to overhaul its bloated state-owned enterprise sector with a share sale at its second largest mobile carrier. Tech leaders Tencent and Alibaba are among those buying the 35% stake in China Unicom. Bloomberg's Stephen Engle and Tom Mackenzie report on 'Bloomberg Markets: Asia.' (Source: Bloomberg)

For a deal that’s been months in the making, the $11.7 billion share sale plan announced by China’s second-largest wireless carrier sure looked like a rushed job.

That’s according to Francis Lun, Hong Kong-based chief executive officer of Geo Securities Ltd., after a series of gaffes by China Unicom (Hong Kong) Ltd. and Shanghai-listed China United Network Communications Ltd. undermined Wednesday’s disclosure that the Chinese carrier would bring in more than a dozen investors as part of a government push to privatize its state-owned enterprises.

"There’s been confusion right to the very last moment -- they shouldn’t be rushing ahead to make the announcements," Lun said. "It shows their incompetency. The approval process has to be called into question when they deliver misleading messages like this."

It began with the announcement itself, which kicked off as a presentation to journalists, analysts and investors at about 4:30 p.m. on Wednesday in Hong Kong but the material detailing of one of Unicom’s biggest deals ever wasn’t available online until about half an hour later.

The briefing material listed CRRC Corp. as one of its new investors but the Chinese train maker said the following morning that it didn’t participate in the deal. Unicom, voted as having the "Best Investor Relations in China" by FinanceAsia magazine, also said on Wednesday its shares would resume trading in Hong Kong the following day, only to change its mind hours later by saying the trading halt would continue until further notice.

Then there was China United, which released a statement on the sale to the Shanghai exchange, only to withdraw it hours later. The company, which has been halted from trading in Shanghai since April, then issued a statement on Thursday saying the stock will continue to be suspended for "technical reasons" for another three days, pending the release of the share-sale announcement. 

A Unicom Group representative said the retraction was due to technical reasons. On CRRC, an affiliate of the company will be making the investment, the representative said.

While investors are more interested in whether Unicom’s new investors spur positive changes to the company, even that is under question, according to Geo’s Lun.

"It’s one thing to have new investors, it’s another thing if new investors can bring material change," Lun said. "That’s what we’re waiting to see. If the existing management still controls everything and nothing has happened then there will be disappointment."

— With assistance by Kana Nishizawa, Prudence Ho, and Jing Yang De Morel

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