Rosa Mexicano Restaurant Chain Is Exploring a Sale

  • Sale could value Goode Partners-backed Rosa at more than $100M
  • Mexican restaurant group has been backed by Goode since 2008

Rosa Mexicano's Columbus Circle location in New York City

Photographer: Michael Gross/Bloomberg

Private equity firm Goode Partners is mulling a sale of Mexican restaurant group Rosa Mexicano Co., according to people with knowledge of the matter.

The firm is working with an adviser to sell Rosa Mexicano in a deal that could value the chain at more than $100 million, said the people, who asked not to be identified because they weren’t authorized to speak publicly. The company is attracting interest from other private equity firms, the people said.

Representatives for Rosa Mexicano and Goode Partners didn’t respond to emails seeking comment.

Rosa Mexicano, which makes fresh guacamole table-side for patrons, opened its first restaurant in 1984 in Manhattan and received an investment from Goode in 2008. The chain has more than 15 locations, including in Boston, Miami, Los Angeles, San Francisco, Dubai and Puerto Rico, according to its website.

Goode Partners, based in New York, focuses on investments in retail, restaurants, apparel, direct marketing and branded consumer products. The firm’s other holdings include Stonefire Grill Inc., Sneaker Villa Inc. and Lacrosse Unlimited Inc.

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