NBC Shuts Down Web Comedy ServiceBy
NBCUniversal’s comedy-focused subscription video service, Seeso, is shutting down as the media division of Comcast Corp. focuses its digital strategy on investments like BuzzFeed and Snapchat.
In a Facebook post, Seeso said much of its comedy content has found a new home at VRV, a video app that includes channels like Crunchyroll and Machinima.
Sesso launched in early 2016 and cost $3.99 a month. It featured stars such as Amy Poehler and the British comedy troupe Monty Python, as well as stand-up comedy, original scripted series, and NBC fare like “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon.”
Seeso was NBCUniversal’s first web-only subscription video service, an attempt to compete with Netflix and respond to changing demands from cord-cutting consumers. The media company hired Evan Shapiro to spearhead its efforts to distribute programming outside the pay-TV bundle.
Shapiro left the company earlier this year, and NBCUniversal has since focused on investing in digital media companies instead of unveiling more subscription video services. NBCUniversal has invested $400 million in BuzzFeed and $500 million in Snapchat.