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Laurene Powell Jobs Leads Funding Round in Virtual-Reality Firm

  • Within already has a project playing in Imax’s VR Centers
  • Funding coincides with growing commercialization efforts

Laurene Powell Jobs’s Emerson Collective LLC and Singapore’s sovereign wealth fund Temasek Holdings Pte led a $40 million fundraising round in the virtual-reality company Within, joining investors that include Andreessen Horowitz, 21st Century Fox Inc. and Raine Ventures.

The funding brings the total for the Los Angeles-based software startup to $56.6 million, according to a statement Wednesday. WPP Plc, the world’s largest advertising agency, and Macro Ventures also participated in the latest round. Within is already working with companies including Fox, NBCUniversal and Vice Media.