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Hennessy Pushes Cognac Into Kenya

  • Kenya has 9,400 dollar millionaires, fourth-highest in Africa
  • About 7,500 new millionaires will emerge over next decade
Photographer: Alexander Koerner/Getty Images
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Hennessy, the world’s largest maker of cognac, has started distributing its products in Kenya to tap Africa’s second-largest luxury-goods market.

The company, a unit of Paris-based LVMH, began distributing its products in the Kenyan capital in May and plans to use the city as a hub for regional distribution, Chief Executive Officer Bernard Peillon said in an interview in Nairobi. A bottle of Hennessy cognac retails for as much as 117,000 shillings ($1,127) in the city’s shops, the company said.