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Mercedes Targets Quad-Bike Loving Wealthy With Luxury Pickup

  • Open-bed hauler features leather seats, oak trim, car handling
  • Mercedes plans roll out in Germany and Argentina but not U.S.
Mercedes-Benz X-Class Mercedes-Benz X-Class – Exterior, limonite yellow metallic, design and equipment line PROGRESSIVE
Photographer: Daimler AG - Product Communications Mercedes-Benz Vans/Daimler AG
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Mercedes-Benz, reeling from a massive recall over concerns about diesel emissions, is stretching its refined image with its first ever pickup truck, betting that upscale car buyers are ready for an open-bed hauler with leather seats, oak trim and Autobahn handling.

The X-Class, priced starting at 37,300 euros ($43,200) in Germany, will reach dealerships in the brand’s home country starting in November and then be rolled out to South Africa, Australia and New Zealand in 2018 and Latin America the following year. The Mercedes model will be available initially with two diesel options as well as a gasoline engine. The top-of-the-line V6 diesel will be available as of mid-2018.