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Vivendi Is Said to Target Hostile Bid for Ubisoft by Year-End

  • French media company seeks to accelerate video game growth
  • Asian partnership is an alternative if Ubisoft is too dear

Vivendi SA is considering making a bid for Ubisoft Entertainment SA by the end of this year as the French media giant presses for a deal despite resistance from the game maker’s founding family, according to people familiar with the plans.

While buying the maker of Assassin’s Creed is a priority, Vivendi doesn’t plan to seek discussions with Chairman and Chief Executive Officer Yves Guillemot, said one of the people, who asked not to be named as the matter is private. Vivendi has amassed a 25 percent stake Ubisoft but hasn’t been able to secure a seat on the board. The French media conglomerate bought Gameloft SE, a company also founded by the Guillemots, in a hostile takeover last year.