Paying More for Less as Fewer People Watch U.K. Soccer: ChartBy and
Live soccer is not the TV draw it once was, according to Bloomberg Gadfly’s Leila Abboud and Elaine He. While BT Group Plc and Sky Plc paid the U.K.’s Premier League a combined 5 billion pounds ($6 billion) for 2016-2019 broadcasting rights, 70 percent more than the previous deal, the average number of viewers per game has dropped, even when viewers on mobile apps are taken into account. Young people seem less interested in sport and the league must compete for time with everything from Snapchat to the latest box set on Netflix.
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