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U.K. Labour's Savvy Use of Social Media Helped Win Young Voters

  • Opposition party tweeted more, posted more, shared more often
  • More than 1 million people under 25 registered to vote in ’17
Photographer: Matt Cardy/Getty Images

Luke Poults had never voted before. Yet in the run-up to the U.K. general election, the 29-year old sports coach found himself becoming increasingly politically active on social media.

He spent time watching pro-Labour Party videos shared by friends on topics such as health and education, and then re-shared these videos "to get people like me informed."