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Boeing’s Rookie Plane Boss Plots Assault on Airbus With New Jets

  • McAllister oversees Max 10 and ‘797’ with billions at stake
  • U.S. company looks to hit back at European rival in mid-market
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Boeing Co. is about to go on the offensive after watching Airbus SE creep into a market segment the U.S. planemaker had dominated since the 1980s.

Responsibility for the success or failure of the new initiatives falls to a relative newcomer: Kevin McAllister, a 27-year General Electric Co. veteran. On the job a little more than six months, he’s the first outsider to run Boeing’s $65 billion commercial airplanes division.