Huawei Targets Business Users With First Laptops

  • Co. brings many smartphone features to the latest rollout
  • Screen-to-body ratio of MateBook X reaches 88%, says Huawei

After upending the phone networking gear and Chinese smartphone markets, Huawei Technologies Co. has its eyes set on business users with its first laptops.

Building on branding used by its smartphone unit, the world’s third-largest, the 13-inch MateBook X is targeting a market dominated by Lenovo, Dell and HP. Sporting a fingerprint sensor, near full-screen display and an Intel Corp. processor, the 1 kilogram PC will sell for up to 1,699 euros ($1,912), according to Huawei.

The Huawei MateBook X

Source: Huawei Technologies Co.

Closely-held Huawei is entering a market that has shrunk for five straight years, according to data compiled by Bloomberg Intelligence from IDC, as consumers opt for tablet computers and increasingly powerful smartphones. The Shenzhen-based company has faced challenges before, pushing aside networking giants such as Alcatel-Lucent SA and Ericsson AB before turning to smartphones, where it rose to the top of the world’s biggest market.

The Huawei MateBook E

Source: Huawei Technologies Co.

While global PC shipments rose 0.6 percent in the March quarter, the first increase since 2012, most of the growth focused on the major players. The top five vendors all posted gains while the rest saw an 11.4 percent decline according to research firm IDC.

Huawei also introduced an upgrade of 2-in-1 MateBook E as well as a new product line of traditional laptops called MateBook D. The devices will be available in a dozen markets, including the U.S., Germany, Spain, Japan, Saudi Arabia and China, according to the company.

Huawei introduced its first generation of the MateBook series last year, a 12-inch 2-1 with a detachable keyboard, similar to how Microsoft Corp.’s Surface works. The company did not disclose sales figures for the product.

— With assistance by Yuan Gao

    Quotes from this Article
    Before it's here, it's on the Bloomberg Terminal.