Photographer: Patrick T. Fallon/

Deal of the Week: Abercrombie & Fitch Seeks Savior

Apparel Brand M&A Hasn't Been Easy

It was once a scent-filled mecca of teenage coolness. Now, Abercrombie & Fitch stores are, well, that's part of the problem. It's not exactly clear what Abercrombie & Fitch's future is, according to Bloomberg apparel reporter Lindsey Rupp, co-host of the Material World podcast. She joins host Alex Sherman to explain why Abercrombie's stores always smelled of that strange perfume and why apparel mergers and acquisitions have been difficult to consummate.

 

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