WPP's Finsbury to Combine With U.S. Firm Glover Park GroupBy and
Combination will bring together U.K., German, U.S. PR firms
Finsbury, Hering Schuppener formed partnership in 2016
Finsbury, the public relations firm owned by WPP Plc, is accelerating its push into the U.S. by combining with Washington-based The Glover Park Group.
Finsbury, which announced a partnership with Germany’s Hering Schuppener in 2016, will add Glover Park to the alliance, according to a statement Wednesday, underscoring the London-based company’s ambitions to become the world’s largest public relations specialist.
Adding Glover Park to is also designed to help corporate clients navigate uncertain U.S. political and regulatory landscape under the new administration of President Donald Trump.
The three companies combined have offices in 15 cities, including London, Frankfurt, Tokyo and Dubai.
The partnership with Hering Schuppener and Glover Park will give Finsbury unparalleled global reach, with the leading position in Europe and global public affairs and the fastest growing offering in the U.S. and Asia, according to an internal Finsbury memo seen by Bloomberg.
Glover Park, founded in 2001, has offices in New York and Washington and helps clients manage complex situations and build corporate brands. WPP bought the company in 2011 and has operated it as a stand-alone business within the group.
WPP’s companies compete in the U.S. with strategic communications firms including Brunswick Group, J Frank Associates, Sard Verbinnen & Co. and Abernathy MacGregor Group. Steve Lipin, a senior partner at Brunswick in New York, left the firm last month after more than a decade.